Wag Pet Insurance, arranged and administered by Compare Pet Insurance Services, Inc. – Privacy Policy

Last amended March 2026

Our Privacy Policy is here to make you aware of the information we may take and use while you visit our site. When you visit or use compare.wagwalking.com for any reason, you are understood to be in agreement with this Privacy Policy and our Terms of Use, which govern our site. If you are not in agreement with any part of this policy or our Terms of Use, please do not use compare.wagwalking.com or any of our services for any reason. For any terms not completely defined in this Privacy Policy, please refer to our Terms of Use for further explanation.

We have the right to change or alter this Policy at any time we determine to be appropriate. Our website will always have the most up to date version live for your reference. With any update, it would be up to you to check the Privacy Policy and Terms of Use for any updates.

Technical Visitor Information Collected by compare.wagwalking.com

1. General browsing:
This is the information we take from each visit made to compare.wagwalking.com. It may consist of, but is not limited to, the technical specifics of each visit; length of time on site, connectivity and download speed, and any other Site efficiencies we can measure. The information we are referring to in this Policy will be known as “Visitor Information.” Visitor Information allows compare.wagwalking.com to better provide our site visitors with the best possible website experience, because it increases our knowledge of each visitor and the journey taken while on our website. During the process of gathering Visitor Information, information such as IP address, service provider, domain type and browser version may also be collected in our efforts to better understand our Site visitors. Web beacons and cookies are also forms of information we may take. These forms of tracking technology help to keep your preferences up to date for future visits, by storing partial quotations for example. They also help us to keep all information displayed relevant to the visitor.

If you wish, cookies may be turned off. This process varies by browser type, but mostly, you can find them in the settings section of your browser tab. However, keep in mind, some sites need cookies to function in the most effective manner, as would be the case with compare.wagwalking.com.

2. Information provided by you
In order for our insurer partners to provide you with tailored quotations, we need to disclose to our partners the information you provide us. We will also use your data for our own research and for tracking any purchased policies. By using compare.wagwalking.com, you agree that we may use your information in this way.

compare.wagwalking.com will never ask for your social security number, any bank or payment information or anything else that could compromise you financially. We do not handle the buying process for your insurance and therefore we do not keep any payment information.

We will not provide your information to any other parties without your permission, unless we are required to do so for legal reasons.

We may use your data to keep you informed of other services and products that we offer and believe would be relevant to you.

If you would rather us not keep you informed, then please send us an email to legal@wagwalking.com and we will remove you from our database.

3. How we use your personal information
Your personal information is used for the purpose of allowing you to receive insurance quotations. Part of our mandatory quotation process is to send you a confirmation email, SMS and in some cases, you may receive phone calls from our insurer partners.

4. Website security
When you get an insurance quote, or return to a previous quotation that is stored on our website, you will see that we use industry standard secure sockets layer (SSL) 128-bit encryption technology to ensure that your personal information is encrypted. Within all of our quotation pages, you will see a closed padlock at the bottom of your browser. We encrypt your data to safeguard your privacy from unauthorized access or improper use.

5. Links to other websites
Our website will provide links to other websites, which will be visible either before or after you get an insurance quotation.

We do not endorse and we are not responsible for the content of any third party website visited from our website, nor are we responsible for the Privacy Policy or Terms of Business of any third party website. Before using any third party website, please take the opportunity to check their Privacy Policy and/or Terms of Business.

6. Personal information from children
compare.wagwalking.com does not knowingly collect any personal information from children under the age of 13. IF YOU ARE UNDER 13, PLEASE DO NOT USE THIS WEBSITE. We encourage parents and guardians to monitor their children’s internet usage and to help enforce this Privacy Policy by instructing their children not to enter any personal information through the internet without a parent or guardian’s permission. If you believe that a child under 13 has used this website to provide personal information then please get in touch with us at legal@wagwalking.com and we will remove the information from our database.

7. TEXTING TERMS

Compare Pet Insurance, Inc. may use your mobile telephone number to send transactional and promotional text messages to you, and, where appropriate, will obtain your content to do so prior to sending text messages. These ‘Texting Terms” which are incorporated into the Privacy Policy, apply when you give prior express consent to get text messages from Compare Pet Insurance, Inc. and its affiliates.

Consent to Text Messages

By giving Compare Pet Insurance Inc. your content or “Opting-In” to receiving text messages:

  • You authorize Compare Pet Insurance Inc to use autodialer or non-autodialer technology to send text messages to the cell phone number associated with your consent (for example, the number listed on the form you completed to provide us consent to receive text messages, or, if none, the number from which you sent your content to receive text messages);
  • You agree that these Texting Terms apply to the receipt of text messages;
  • You confirm that you are the subscriber to the the relevant phone number or that you are the customary user of that phone number on a family or business plan and that you are authorized to give content for that phone number;
  • You agree to let us know if you are no longer in possession of that phone number. If you do not, Compare Pet Insurance Inc. is not responsible for any text message sent to a new user of that phone number;
  • You agree that Compare Pet Insurance Inc.’s Privacy Policy is a part of these Texting Terms and all information received pursuant to these Texting Terms will be handled in accordance with that privacy policy
  • You agree that you reside in the United States, and,
  • Message frequency varies.

Information Contained in Texts

After consenting to the text messages from Compare Pet Insurance, Inc. you may receive from Compare Pet Insurance, Inc. one-time, or recurring texts related to the following activities:

  • Messages may include reminders about a Compare Pet Insurance, Inc. quote you received;
  • Messages may include requests regarding feedback regarding either your experience in getting a quote.
  • Messages may include important information about the lapse of your policy, renewal of your policy or reactivation of your policy.
  • Messages may include information about referral programs;
  • Messages may include information regarding claims submitted under your policy
  • Messages and data rates may apply.

Stopping Texts

Compare Pet Insurance, Inc. and you agree that there is only one way for us to stop text messages from Compare Pet Insurance, Inc. and that is to reply STOP to any text you receive from Compare Pet Insurance, Inc. For instance, if you elected to receive information regarding topics related to claims or customer service, you will need to provide a separate stop for that information.

Cookies and Tracking Technologies

compare.wagwalking.com uses cookies and similar tracking technologies to improve your experience, analyze site performance, and support advertising. The specific technologies we use include:

  • Google Tag Manager (GTM): Used to manage and deploy marketing and analytics tags on our website without modifying code directly.
  • Google Analytics: Collects anonymized data about how visitors use our site, including pages visited, time spent on pages, and referral sources.
  • Visual Website Optimizer (VWO): Used to conduct A/B testing and optimize the user experience on our site.
  • Advertising cookies: Used to deliver relevant advertisements and track the effectiveness of advertising campaigns.

You can control or disable cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of certain features on our site.

Your Privacy Choices

We respect your right to control how your personal data is used for advertising purposes. You can manage your ad tracking preferences at any time by clicking the “Your Privacy Choices” link in the footer of our website. This will open a consent management panel where you can:

  • Opt out of ad tracking, personalized advertising, and the storage of advertising-related cookies.
  • Opt in to resume personalized advertising if you previously opted out.

We also honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will automatically treat this as a request to opt out of ad tracking and personalization.

Your preference is saved via a cookie on your device and will be remembered for future visits. If you clear your cookies, you may need to set your preference again.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information:

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business purpose for collecting the information, and the categories of third parties with whom we share the information.
  • Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
  • Right to Correct: You have the right to request correction of inaccurate personal information that we maintain about you.
  • Right to Opt Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. You can exercise this right by clicking “Your Privacy Choices” in the footer of our website.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To submit a request to know, delete, or correct your personal information, please contact us at legal@wagwalking.com.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

Advertising consent preferences are stored via cookies on your device and persist until you clear your browser cookies or update your preferences.

When personal information is no longer required, we will securely delete or anonymize it.